The hottest foreign enterprises increase high-tech

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Foreign enterprises increase high-tech investment, Samsung quietly layout

in the view of insiders, the top priority for foreign investment is not to escape from China, not to increase investment, but to adapt to China and improve innovation. With the sustained and rapid development of China's economy, there is great potential for the twisting and layering of Max in the Chinese market when it is deformed. Samsung's growth momentum in the next 20 to 30 years will be in China. It's a little cold this winter

Panasonic Shandong color TV factory, which has a history of 20 years, stopped production on January 30, which once again attracted the attention of foreign enterprises in the industry to the trend of shrinking Chinese business and manufacturing backflow; At the same time, the wave of layoffs has almost swept the IT industry, and many established technology companies such as IBM, HP, Microsoft and Siemens have launched large-scale layoffs worldwide due to strategic adjustments

the latest report released by challenger, graychristmas, an American career consulting company, shows that although the technology industry has maintained rapid growth, the past 2014 has become the most serious year of layoffs in the U.S. technology industry since 2009. Among them, the restructuring of IT giants such as HP and Microsoft in the past year led to the layoffs of 100757 in the technology industry

however, large-scale relocation and layoffs may not necessarily mean the arrival of the industry foam. The threshold of competition is getting higher and higher. In order to survive, enterprises should not only increase sources of income and reduce expenditure, but also increase investment in high-tech

foreign enterprises turn to high technology

the investment structure of foreign capital in China in recent years is changing significantly: with the transformation and upgrading of China's economy, foreign capital is also actively adapting to the new normal, shifting from traditional manufacturing to service industry, and from the eastern coastal zone to the central and Western Regions to become the leader of future modernization

Zhan Xiaoning, director of the investment and Enterprise Department of the United Nations Conference on Trade and development (UNCTAD) and editor in chief of the world investment report, previously said that China's foreign investment has been growing steadily and moderately in the past few years and is expected to continue. The capital flowing into China has undergone structural changes, from manufacturing to service industry, from labor-intensive to technology intensive

in the view of insiders, the top priority for foreign investment is not to flee China or increase investment, but to adapt to China and improve innovation. In particular, China's pursuit of utilizing foreign capital today is not only the growth of quantity, or even the growth of amount, but also the improvement of the level of utilizing foreign capital. Foreign capital can not make money when it comes in. It also has to have core competitiveness and good projects

for example, in December 2014, Intel announced that it would invest US $1.6 billion in the future to comprehensively upgrade the wafer pretreatment, packaging and testing business of Intel's Chengdu factory, and introduce Intel's latest high-end testing technology into China

Samsung becomes the leader

when the competition threshold in the Chinese market is getting higher and higher, technology has become the decisive force to surpass all competitors in the dramatically changing competitive environment

the importance of the Chinese market to Samsung is self-evident. With the sustained and rapid development of China's economy, the Chinese market has great potential. Samsung's growth momentum in the next 20 to 30 years is in China. The strategy of SamSung China is to continue to promote the local integrated business system, expand investment in the cutting-edge technology and equipment industry, strengthen research and development, promote business diversification, actively explore new growth drivers with emerging industries as the core, and expand business to the central and western regions, the northeast, and small and medium-sized cities

it can be seen that on September 12, 2012, Samsung's phase I storage chip project with an investment of US $7billion officially commenced construction in Xi'an, which is Samsung's largest overseas investment project in history, and the products produced at the same time have the highest technological level in the world. The new chip will be the chip design based on plane, rotate 90 degrees, and expand the storage capacity by three-dimensional stacking. It is a completely new technology

On May 9, 2014, Samsung Xi'an semiconductor factory officially mass produced the latest memory chips. With the settlement of Samsung Semiconductor, it will drive more than 100 related supporting enterprises to settle in Xi'an. Xi'an will gradually form a semiconductor industry cluster with more than 100 billion yuan, and will further leap into a competitive electronic information industry base in the world. As Samsung Electronics' Xi'an semiconductor factory is put into production, it will help China rapidly improve its position in the semiconductor market

in order to support the production of Samsung Semiconductor Factory, on September 12, 2013, Samsung Electronics Packaging and testing project supporting high-end storage projects, as well as two R & D centers of Samsung Electronics and Samsung data also settled in Xi'an

in 2013, Samsung LCD 8.5 generation line was put into operation in Suzhou, and it is expected to achieve an annual sales revenue of 5billion yuan. Suzhou Samsung LCD will produce 48 and 55 inch LCD panel products with Ultra HD and full HD, aiming at the rapidly growing Chinese high-end TV market and providing the world's highest quality display products. With the production of Suzhou Samsung LCD jointly invested by Samsung display, Suzhou Industrial Park and TCL, Suzhou Industrial Park has a LCD industrial cluster of high-end display industry. LCD industrial cluster has a complete industrial chain of materials, parts, production and logistics. Samsung display said that the LCD industry cluster formed in Suzhou Industrial Park will contribute to the development of China's LCD industry

in August 2014, the Samsung Huanxin automobile power battery project, the largest automobile power battery production base in China, started construction in Xi'an high tech Zone. Samsung SDI cooperates with anqing Huanxin group and Xi'an high tech group to complete the investment of about US $600million in multiple stages. The Xi'an plant under construction is expected to be put into operation in October next year. After completion, it can supply batteries for more than 40000 pure electric vehicles every year, and it is planned to achieve the sales volume goal of exceeding US $1billion in 2020

under the premise of advocating global environmental protection, the new energy vehicle industry has become the direction and goal of the future development of the automotive industry. According to the new energy vehicle industry development plan, by 2020, China will promote 5million pure electric (EV) vehicles and plug-in hybrid electric (PHEV) vehicles, which will become the world's largest electric vehicle market

Samsung SDI is providing electric vehicle batteries to BMW, Chrysler and other world-famous automobile manufacturers. Bmwi3, a BMW pure electric vehicle using Samsung SDI batteries, has gained great popularity in the world

R & D impetus

in order to provide follow-up impetus for high-tech investment, R & D investment has also become one of the investment trends of foreign enterprises

in 2014, pharmaceutical giant Johnson & Johnson set up an Asia Pacific innovation center in Shanghai, with three R & D branches in Singapore, Australia and Japan; Evonik, a special chemical enterprise from Germany, invested 23million euros and completed its third expansion of the Shanghai R & D center in the past 10 years. The scope of relevant technology applications and services has expanded from China to Asia, which is the latest footnote to the changes of Foreign-Funded R & D institutions in China from serving China to serving the Asia Pacific

technology R & D is also the most important business gene of SamSung group. For Samsung Group, technology is the driving force driving Samsung's rapid development in the 21st century. Only by investing heavily in technology and innovation can Samsung grow today. Samsung attaches great importance to R & D investment in intelligent, semiconductor, LCD, shipbuilding and other industries

it not only pays attention to R & D investment in South Korea, but also continues to increase scientific research investment in China, setting up research institutions including semiconductor, communication, design, experience centers, etc. in the future, it will continue to expand investment, introduce more senior talents from China, and develop SamSung China into a R & D base facing the global market

now it seems that all the elements that can be done in Korea are already available in China. Wang Tong, President of Samsung Electronics' Greater China Mobile Communications Department, previously told Samsung to build a complete business system in China, including product planning, design, R & D, production, sales and management

for example, in order to more thoroughly understand the needs and lifestyles of Chinese consumers, Samsung operates a lifestyle research office and product innovation department in China. At the same time, Samsung further improves the localization level in the industrial chain of product design, R & D, marketing, production, customer service and so on, so as to respond to the needs of consumers faster and better

for Samsung, the development of products that attract and meet consumer needs is also due to its strategic transformation to the high-tech industry and increased investment in scientific and technological innovation

Samsung has continuously increased its investment in science and technology in the Chinese market, especially in R & D. at present, Samsung has set up a total of 10 research institutes in China, with more than 7000 researchers, and this number continues to expand

Copyright © 2011 JIN SHI