Discussion on the packaging trend of the hottest s

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Discussion on the packaging trend of small household appliances

this issue focuses on: small household appliances, digital product packaging Keywords: environmental protection, cost, quality, color management RoHS certified third party representatives: end user representatives: Packaging Technology Engineer of Philips electronic trade services (Shanghai) Co., Ltd. packaging capacity center Xu Xin, head of the procurement department of Tianjin Samsung Electronics Co., Ltd. Panasonic Wanbao (Guangzhou) Mr. Xu, product technology department of electric iron Co., Ltd. printing enterprise representative: Li Rong, production director of Qingdao Haier Fengcai Printing Co., Ltd. General Manager of Jiangsu Changzhou text printing Co., Ltd. Tan Wenjin, manager of Quality Department of Beijing Golden Eagle packaging production Co., Ltd. Dong Wenli supplier representative: iseli (Asia Pacific) Co., Ltd. (Shanghai Office) Liaolizhen, sales manager of printing department, special guest of this issue: Yin Youfang, image art reproduction expert, Wang Qiang, Professor of Wuhan University topic 1: packaging trends of small household appliances and digital products

most insiders believe that the packaging trends of small household appliances and digital products are developing in the direction of simple structure, beautiful appearance, low cost and lightweight materials

Xu Xin, packaging technology engineer of Philips e-commerce service (Shanghai) Co., Ltd. packaging capacity center

the trend of Philips Lighting product packaging development is simple structure, easy to open, beautiful appearance, and lightweight materials. Pursue to change the printing materials within a reasonable range to achieve cost reduction

there is often some confusion when purchasing or designing new packaging. Because the materials with a new shear specimen diameter (mm): 10 often feel that the price is not transparent, it takes some effort to go to many manufacturers to ask their suppliers to master the first-hand price, which wastes a certain amount of time and makes it difficult to calculate the cost of new packaging

Jin section chief of the procurement department of Tianjin Samsung Electronics Co., Ltd.

our products are mainly digital video cameras. Although they are high-end digital products, in recent years, such products have become increasingly mature, and the price of electronic products has become lower and lower. Based on the principle of cost saving and waste avoidance, our product packaging is developing in the direction of simplification

Tan Wenjin, general manager of Jiangsu Changzhou text printing Co., Ltd.

at present, the packaging of IT industry and other export industries is increasingly moving towards the direction of low gram and heavy materials, but at the same time, it does not affect the physical index of packaging boxes; In addition, customers have higher and higher requirements for printing quality and timeliness of delivery. With the deepening of competition, customers will have higher requirements in this regard. In terms of structure, as customers are also under price pressure from their buyers, they are increasingly pursuing simplicity and simplicity

dongwenli, manager of the quality department of Beijing Golden Eagle packaging production Co., Ltd.

generally speaking, I think the main development direction of each company is moderate packaging and green packaging. Through humanized design, we can improve the competitiveness of products. For example, the box packaging of Motorola Company I contacted used to use pulp inner support, paper form and other accessories for combined packaging with color boxes, but since 2007, it has used overall lightweight packaging, such as the new MOTOROKR E6 box, which is longer than × wide × Only 20 high × thirteen point eight × 5.5cm in size, but it contains, instructions and charger inside. This design is almost half the size of the original box. For Motorola, the first is to reduce the direct material cost. Due to the lack of assembly of various assemblies, the quality is more reliable, and the production efficiency of workers is also more efficient. At the same time, due to the smaller volume, the packaging and transportation costs are also significantly reduced, which makes it smaller and more portable for consumers. Similar manufacturers of digital products such as Olympus and Samsung all adopt this approach

topic 2: ROHS certification has aroused everyone's attention to environmental protection

on July 1, 2006, the European Union enforced the RoHS directive. RoHS directive covers a wide range of domestic high-quality components and devices, covering almost all electronic, electrical, medical, communication, toys, security information and other products. It includes not only the whole machine products, but also the parts, raw materials and packaging used in the production of the whole machine, which is related to the whole production chain. RoHS lists six harmful substances including lead, cadmium, mercury, etc. In 2006, the Ministry of information industry of the people's Republic of China has issued a document, which expressly ordered that the RoHS directive be formally implemented in China from March 1, 2007

Mr. Xu, product technology department of Panasonic Wanbao (Guangzhou) electric iron Co., Ltd.:

Panasonic group has always strictly implemented the packaging of its products in accordance with environmental standards. As early as 2005, Panasonic Wanbao electric iron Co., Ltd. began to implement the relevant requirements of the EU ROHS directive. In terms of printing materials, we chose environmental friendly printing inks and paper, which can be said to be a pioneer in this regard, or an attempt to adapt to the upcoming changes in the market as soon as possible

Li Rong, production director of Qingdao Haier Fengcai Printing Co., Ltd.

combined with the domestic situation, when Haier Fengcai receives a business, it often balances the relationship between environmental protection and refinement, and the use of environmentally friendly soybean ink is a method. Although its printing effect cannot reach the level of bright mineral ink, it can be improved through continuous improvement, so it can also be recognized by customers. Haier Group began to implement the ROHS standard as early as March, 2006, and has a strong ability to capture market changes, which also confirms Haier's classic saying: "never say no to the market."

as for ROHS certification, almost all domestic material factories know that many companies will identify the current "made in China" and order their own products through a Swiss identification agency SGS. Generally, this kind of identification can produce results in a week. The validity of the certificate is only one year, and it costs 1200 yuan to identify a product, so this is also the reason why many material factories can't afford or are unwilling to afford it. As the user side, we still have reservations about RoHS inspection, because this is an active inspection, rather than passive sampling, so we can only regard this inspection certificate as a basic threshold. As for whether the products meet ROHS requirements, we also need our printing factory to monitor all links of production through testing instruments again

dongwenli, manager of the quality department of Beijing Golden Eagle packaging production Co., Ltd.

to ensure that the materials meet the ROHS requirements, the printing factory will generally be more cautious in the purchase of materials. Generally speaking, choosing enterprises with guaranteed reputation and quality to supply goods has relatively small choice and relatively high cost; At the same time, due to the low consumption and low price of some auxiliary materials, the manufacturer cannot provide the test report of professional institutions, and often needs to test by the manufacturer itself; In addition, in order to ensure the conformity of materials as much as possible, the printing factory has to carry out self inspection or inspection of materials on a regular basis. In general, the cost is relatively large. At present, the cost of a ROHS test is about 1000 yuan (non contracted users), and hundreds of materials are used in my factory

with the deterioration of the global environment, more and more attention is paid to the environmental protection of products. Try to use environmental friendly green materials in the production of packaging, such as non-toxic, solvent-free, environmental pollution-free water-based ink and UV ink for printing. In the post-processing process of color boxes, UV glazing or water-based glazing is used to replace the film coating process. Even if the film coating process is used, water-based film coating is also used. Golden Eagle also stipulates that materials that do not meet the requirements of RoHS Directive shall not be purchased. According to our understanding, Chinese and Japanese end-users such as Panasonic lighting, Panasonic electrician, etc. regard green procurement as the top priority

topic 3: color management. It's not easy to say I love you.

the editor understands that at present, many end users are still in the stage of relying on visual inspection and experience for color detection. There are many problems of color difference that cannot be unified in visual inspection. At this time, professional color management instruments should come in handy. But it seems that in fact it is not that simple. Here, from the perspective of an end-user purchasing manager, we invited representatives of printing enterprises, color management suppliers and color management experts to discuss color management issues. If you are an end-user purchasing manager, how do you check and accept the color of products? Maybe reading the following dialogue can be of some help to you

the view of an end-user Purchasing Manager:

specific to our products, because most of them are exported products, they must meet the requirements of local laws and regulations on packaging environmental protection. In addition, products exported to Europe will also receive a digital printing color seal sample composed of light, standard and deep from European design companies. All our color printing packages should meet the range of color sealing samples. It should be said that this requirement is still very high (four colors become darker or lighter at the same time, but in actual printing, there is often a change in the depth of one color). Even professional color detection instruments such as densitometer and spectrometer cannot meet our strict requirements for color. Because the detection instrument calculates the color difference by several values of lab, and our color requirements only allow depth changes, our requirements are higher. At present, we have not found a solution for this situation. We can only rely on the captain's personal experience to modulate the color that meets the requirements. In addition, our high requirements for color are also reflected in the same strict requirements for small color blocks, not just satisfied with the quality of large color blocks

Li Rong, production director of Qingdao Haier Fengcai Printing Co., Ltd.

at the beginning of talking about business, the salesperson should fully communicate with the customer, understand each other's needs and quality inspection standards. For example, it is generally acceptable that the color difference range is less than 4, but if the customer has special requirements, both parties can jointly determine a range of color cards. In this way, the production and acceptance according to the color card samples can avoid future wrangling events to the greatest extent. In addition, I also want to emphasize that the domestic testing methods and means need to be further standardized and unified. At present, there are still customers who accept according to their personal preferences and experience, which is not scientific. Foreign countries have introduced a formal acceptance method, which is similar to GB2828, that is, the random sampling standard for bulk products, in which the light source and other testing environment and testing methods during acceptance are specified in detail

Professor Wang Qiang of Wuhan University

the so-called standard and stable color environment, that is, lighting conditions, is the basis for observing the consistency of the original color, screen color and print color. The color observation conditions of printed matter stipulated by the state are: illumination conditions of transmission samples: color temperature of light source 5000K, uniformity

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