Beautiful nature wooden door wooden door enterpris

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How to successfully build a brand? There are different opinions on this issue, but they all come to the same end by different paths. Good product image, high-quality service, active participation in public welfare, attractive brand story - beautiful nature wooden door starts from these

the competition in the wooden door industry is fierce. If you want to be invincible in the fierce competition, you must have a brand concept that is deeply rooted in the hearts of the people. Hong Kong Nature Group Holdings Limited is a comprehensive enterprise integrating R & D, production and sales. The company was founded in January, 2005. After several years of development, it now has full-automatic CNC production equipment and strong first-line production technology. It produces more than 100000 sets of indoor suite doors every year. Its products are exported to all provinces and cities across the country and all over the world. Beautiful nature wooden door today to share the experience of building a brand

1. Product image

product image should work hard from two aspects: product performance. On the premise of ensuring high quality, we must break through barriers, do not follow the homogenization route, improve the added value of products, and improve the technical content of products. At present, many foreign wooden door brand enterprises are also actively looking for cooperation with domestic wooden door enterprises in order to develop the Chinese market. The cooperation with foreign enterprises will not only obtain the technical support, but also the guidance of product marketing and enterprise management. At the same time, it is also an improvement for their brand image. In terms of product appearance, it is necessary to be unique and easy to remember, so as to attract the attention of consumers

2. In terms of service

brand image goes deep into the hearts of consumers, and most of them need to obtain consumer recognition through excellent services. The service needs differentiated value-added services from four aspects: concept, environment, behavior and emotion. Speaking of service, many people may think of Haier's "sincerity forever". It was with the five-star service standard that Haier gained a good reputation, rapidly expanded its market share, grew from a loss facing enterprise to today's home appliance giant, and was written into Harvard's teaching plan. This is also the first enterprise in China to be written into Harvard's case. For ordinary consumers, most consumers do not understand how to distinguish the materials of wooden doors and how to install wooden doors, which requires wooden door enterprises to do a good job of service to win the respect and recognition of the market. At present, from the perspective of the whole industry, all enterprises that have done better pay more attention to service

3. Public welfare

wooden door enterprises should actively participate in public welfare activities and be enthusiastic about public welfare activities. The Chinese people have always had a good moral integrity of "the kindness of a drop of water should be repaid by a spring of water". Just think, this is actually cultivating consumers and forming a certain corporate image. Now they are poor, and the benefits given by the enterprise will not work well in the future. They will still be planners of such and such major projects. Besides, now it is not emphasized that "to be an enterprise is to be a conscience". Brand enterprises should pay attention to this issue

4. Brand story

the so-called story is an event that can resonate with the hearts of the masses. In this regard, enterprises need to cooperate with their own service work. The story is not big, but it must resonate. It can also be small and big, and through the continuous publicity of enterprises, it can resonate with more people. Some events can improve the brand image of the enterprise. However, in line with the principle of "honesty is the foundation of business", we should resolutely put an end to such vulgar practices as "making things up without doing anything" and "malicious hype"





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